Samuel David Bayer (born February 17, 1962) is an American visual artist, cinematographer, and commercial, music video and film director. Bayer was born in Syracuse, New York. He graduated from New York City's School of Visual Arts in 1987 with a degree in Fine Arts. He relocated to Los Angeles in 1991, where he continues to live and work. A prolific music video and commercial director, Bayer's resume includes Nirvana's music video for "Smells Like Teen Spirit", Blind Melon's "No Rain" video as well as award-winning commercials for brands like Chrysler, Nike, and Coca-Cola. In addition to Nirvana and Blind Melon, Bayer has shot and directed videos for Michael Jackson, The Rolling Stones, The Cranberries, Green Day, David Bowie, Iron Maiden, Garbage, The Strokes, Metallica, Ramones, The Smashing Pumpkins, Justin Timberlake and My Chemical Romance, among others, in his trademark style. Bayer has won seven MTV Video Music Awards including Video of the Year in 2005 as well as Best Direction in 2005 and 2007. With a successful music video career under his belt, Bayer has received equal acclaim within the commercial world. Well into his second decade of advertising, Bayer's work continues to be recognized. In 1996, his Nike commercial, "If You Let Me Play", won an Association of Independent Commercial Producers Award for Best Direction. In 2011, his Super Bowl spot for Chrysler, "Born of Fire", received multiple awards, including an Emmy and a Cannes Gold Lion. New Line Cinema and Platinum Dunes selected Bayer to helm their remake of A Nightmare on Elm Street.Bayer finally agreed to direct the film after a personal plea from Michael Bay, who also was the producer. With a production budget of $30 million, the film held the number one spot at the US box office in its first week in April 2010. The film starred Academy Award-nominee Jackie Earle Haley and introduced Rooney Mara in her first major studio role.

For more information press link below:
https://en.wikipedia.org/wiki/Samuel_Bayer