Jeffrey Kinney is an American cartoonist, author of the children's book series: Diary of a Wimpy Kid. He also created the child-oriented website Poptropica. Kinney works full-time as a writer/illustrator. He also created the kid-friendly website Poptropica which includes two islands called "Wimpy Wonderland" and "Wimpy Boardwalk", where the Diary of a Wimpy Kid characters and events are featured in the Poptropica universe. The Diary of a Wimpy Kid series has over 200 million copies in print worldwide as of 2018 and was developed into feature films for which Kinney served as executive producer. In May 2015, Kinney and his wife Julie opened "An Unlikely Story," a local bookstore and cafe in Plainville, Massachusetts. Kinney advocates that kids should spend time reading as an alternative to screen time.

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