Louise Bourgoin was born on 28 November 1981 in Rennes. Bourgoin's parents, both secondary level teachers, encouraged her to pursue a stable career. She studied for five years at the École des Beaux-Arts in Rennes. She became a plastic arts teacher while simultaneously beginning to work as a model; some of her most notable early work as a model was for the photographer Ian Sanderson. After graduating in 2004, Bourgoin became a presenter for the television program Kawaï ! on Filles TV channel. Two years later, she made a brief appearance on Direct 8. At the same time, she worked with TV presenter Marc Lacombe on a pilot program for Playstation TV. This television channel never started broadcasting, and the pilot was never distributed.

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