Craig Gerber is an American executive producer and creator of children’s television programming, best known for Disney Junior’s Sofia the First (November 2012 – September 2018) and Elena of Avalor (June 2016 – present). Gerber is often credited and praised for creating shows that deal with blended families, breaking gender stereotypes, difficulty fitting into society and representation of Latin culture. Gerber was raised in outer suburban New York. His mother and father divorced when he was eight years old. His father remarried and had another son while his mother had a boyfriend who had a daughter of his own. Having a family that was not “together” made Gerber feel like uneasy, but after he discovered that these kinds of families were more common than he thought, he was inspired to create Sofia the First.

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